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  2. Demographic profile - Wikipedia

    en.wikipedia.org/wiki/Demographic_profile

    A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency. This is done by using gathered data to ...

  3. Demography - Wikipedia

    en.wikipedia.org/wiki/Demography

    The Demography of the World Population from 1950 to 2100. Data source: United Nations — World Population Prospects 2017. Demography (from Ancient Greek δῆμος (dêmos) 'people, society' and -γραφία (-graphía) 'writing, drawing, description') [1] is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the ...

  4. Survey methodology - Wikipedia

    en.wikipedia.org/wiki/Survey_methodology

    Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

  5. Demographic statistics - Wikipedia

    en.wikipedia.org/wiki/Demographic_statistics

    Demographic statistics. Demographic statistics are measures of the characteristics of, or changes to, a population. Records of births, deaths, marriages, immigration and emigration and a regular census of population provide information that is key to making sound decisions about national policy. [1][2] A useful summary of such data is the ...

  6. Sample size determination - Wikipedia

    en.wikipedia.org/wiki/Sample_size_determination

    Sample size determination or estimation is the act of choosing the number of observations or replicates to include in a statistical sample. The sample size is an important feature of any empirical study in which the goal is to make inferences about a population from a sample. In practice, the sample size used in a study is usually determined ...

  7. Statistical population - Wikipedia

    en.wikipedia.org/wiki/Statistical_population

    A statistical population can be a group of existing objects (e.g. the set of all stars within the Milky Way galaxy) or a hypothetical and potentially infinite group of objects conceived as a generalization from experience (e.g. the set of all possible hands in a game of poker). [2] A common aim of statistical analysis is to produce information ...

  8. Psychographics - Wikipedia

    en.wikipedia.org/wiki/Psychographics

    Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

  9. Statistics - Wikipedia

    en.wikipedia.org/wiki/Statistics

    Statistics (from German: Statistik, orig. "description of a state, a country") [1][2] is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. [3][4][5] In applying statistics to a scientific, industrial, or social problem, it is conventional to begin with a statistical population or a ...