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Golden Breed is a surf lifestyle clothing brand, initially starting in California in 1969. The Male/Female logo was used by surfers, before being developed into a brand.The Textile Company Don Rancho Corporation initially launched the brand internationally, with a separate license to produce a range of items in Australia, held by John Arnold.
Oxbow is a brand of clothing and athletic equipment. [1] Since its creation in 1985 in Pont-Audemer , France , Oxbow has positioned itself in the world of boardsports as an international brand. Oxbow restarted the World Longboard Championship in 1992, and sponsors athletes such as surfer Laird Hamilton and windsurfer Jason Polakow. [ 2 ]
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California.It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]