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Haier was founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China. One of these, Germany's refrigerator company Liebherr, entered into a joint-venture contract with Qingdao Refrigerator Co., offering technology and equipment to its Chinese counterpart.
On June 6, 2016, Qingdao Haier (now Haier Smart Home Company) acquired GE Appliances for $5.6 billion. Under the terms of the sale, Haier has the right to use the GE brand name until 2056. GE Appliances launched a refreshed tagline ("good things, for life") in 2017, [ 14 ] [ 15 ] [ 16 ] a nod to its history with General Electric, which used the ...