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Heuer outlines the ACH process in considerable depth in his book, Psychology of Intelligence Analysis. [1] It consists of the following steps: Hypothesis – The first step of the process is to identify all potential hypotheses, preferably using a group of analysts with different perspectives to brainstorm the possibilities.
This metaphor of using an imaginary hat or cap as a symbol for a different thinking direction was first mentioned by De Bono as early as 1971 in his book "Lateral Thinking for Management" when describing a brainstorming framework. [3] These metaphors allow for a more complete and elaborate segregation of the thinking directions.
A business process, business method, or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (that serves a particular business goal) for a particular customer or customers. Business processes occur at all organizational levels ...
Applying systematic thinking tools in analyzing the product can lead to potential new products or to a definition of new needs. The advantages of this method are as follows: The process requires only a limited number of hours and is conducted in-house. Applying the method yields many new ideas and a definition of many potential new needs.
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall".
Divergent thinking is a thought process used to generate creative ideas by exploring many possible solutions. It typically occurs in a spontaneous, free-flowing, "non-linear" manner, such that many ideas are generated in an emergent cognitive fashion.
Nestle’s optimistic take on the weight-loss craze is the latest from retailers scrambling to reassure markets that the drugs won’t have a material impact on their sales. So far though ...
Case studies are generally a single-case design, but can also be a multiple-case design, where replication instead of sampling is the criterion for inclusion. [2] Like other research methodologies within psychology, the case study must produce valid and reliable results in order to be useful for the development of future research. Distinct ...