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Hawaiian singer wearing a muumuu and playing the ukulele The muumuu / ˈ m uː m uː / or muʻumuʻu ( Hawaiian pronunciation: [ˈmuʔuˈmuʔu] ) is a loose dress of Hawaiian origin. [ 1 ] Within the category of fashion known as aloha wear, the muumuu, like the aloha shirt , are often brilliantly colored with floral patterns of Polynesian motifs.
They mimicked the clothing and hairstyles of high fashion designers in France and Italy, opting for tailored suits that were topped by parkas. They rode on scooters, usually Vespas or Lambrettas. Mod fashion was often described as the City Gent look. The young men [86] incorporated striped boating blazers and bold prints into their wardrobe. [87]
Day dresses had fitted bodices and full skirts, with jewel or low-cut necklines or Peter Pan collars. Shirtdresses, with a shirt-like bodice, were popular, as were halter-top sundresses. Skirts were narrow or very full, held out with petticoats; poodle skirts were a brief fad. Evening dresses were ankle-length (called "ballerina length").
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The shirtwaist dress was worn for all occasions, besides those that were extremely formal, and were modest in design. The dress could either have long or short sleeves, a modest neckline and skirt that fell below the knee. The bust was rounded but not particularly emphasized and the waistline was often belted in its normal position.
The early to mid-2000s saw a rise in the consumption of fast fashion: affordable off-the-peg high street clothing based on the latest high fashion designs. With its low-cost appeal driven by trends straight off the runway, fast fashion was a significant factor in the fashion industry's growth.