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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
In 2005, skateboarder Lance Mountain released the Nike Blazer SB, which was a design with new features such as a padded collar and insoles where Nike implemented their Zoom Air technology to accommodate skaters. The first Nike Blazer SB had a dark look with an all-black suede upper and a black midsole that was made thicker than in the original ...
[1] Davidson went on to be known as "The Logo Lady". [7] In 1995, Nike removed the word "Nike" from the logo; the Swoosh now stands alone as the brand's logo. [11] Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon. [1]
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
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McDonald’s has decided to cosplay as its animated alter ego. Starting Feb. 26, the fast-food chain launched a manga-inspired makeover, embracing the upside-down golden arches featured in some of ...
The comparison was made, because Newport was introduced in 1957 and used a logo they call the "spinnaker", while Nike was formed on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The Nike swoosh is a logo design created in 1971 by Carolyn Davidson, over a decade after ...
Nike logos are in gold, while the standard solid red socks will be worn. These uniforms will be worn a maximum of two games a year, per league rules. [ 14 ] [ 15 ] [ 16 ] For the 2016 season (the 49ers' 70th), the team will once again wear a commemorative patch on the front upper left side of their jerseys, the design being based on the team's ...