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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
This would be the standard for theatrical make-up until 1914 when makeup artist Max Factor created Flexible Greasepaint that was more reflective of the lighting on movie sets. [10] Although make-up would evolve dramatically from Baudin's invention, theatrical make-up is, to this day, not too far removed from the original blend of fats and pigment.
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
In 1916, Max Factor began selling eye shadow and eyebrow pencils. This was the first time such products were available outside of the movie industry. Max continued to be a driving force behind make-up until his death in 1938. In 1991, his company became a part of the Procter & Gamble family. [4]
Max Factor Salon was originally Hollywood Fire Safe Building before it was bought by Max Factor in 1928. The building was remodeled by renowned theater architect S. Charles Lee, and in 1935, it re-opened featuring a ground-floor salon, make-up manufacturing on the three floors above, and the Max Factor Make Up Studio in an added one-story wing.
Yummy Skin Blurring Balm Powder. Our editors are big fans of Danessa Myricks Beauty products. In fact, the brand's eyeliner won a 2024 Beauty Award.Green says their cream foundation is worth a ...