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On 21 July 2022, Viaplay Group announced that it has acquired Premier Sports and Freesports and stated its intention to rebrand the channels as Viaplay Sports network and the new owners renamed Freesports to Viaplay Xtra on 1 November 2022. [12] [13] [14] On 19 January 2024, it was announced that the channel would close on 25 January.
February – Viaplay Sports becomes the rights holder of the PDC European Tour of 13 live darts events for the next five seasons. [50] November – it is announced that Premier Sports has bought Viaplay out in the UK and would rebrand the channels back to Premier Sports, just a little over a year since they became Viaplay channels. [51] 2024 ...
Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm.. The company operates the video streaming services Viaplay, advertising-funded TV and radio channels, as well as the studio production company Viaplay Studios.
In July 2022, Viaplay Group acquired U.K.-based pay TV channel operator, Premier Sports, and rebranded it under the Viaplay name by 1 November 2022. [10] [11] On 20 July 2023, it was announced that Viaplay would lay off 25% of staff while pursuing a new strategy to focus on its core Nordic, Netherlands and Viaplay Select operations. [12]
Premier Sports was formed in 2009 by the Irish businessman Michael O'Rourke, [1] a joint CEO and part owner of Setanta Sports and former director of Premium Sports. [2] The channel initially focused on broadcasting sporting events that had not been available in Great Britain since the collapse of Setanta Sports GB on 22 June 2009, and were not picked up by rival sports broadcasters ESPN and ...
V Sport is the common brand of several sports channels targeting the Nordic countries, owned by Viaplay Group.The brand has been introduced in June 2020, replacing the former brands Viasat Sport and Viasport (Norway only).
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