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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
During the 1950s, GWG's Donald Freeland developed the stone washed technique for its products, increasing the softness and flexibility of the rigid denim fabric. By the 1970s, the denim and textiles industry had fully adopted the stone-washing technique, helping to bring denim to a larger and more versatile market.
By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
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Wrangler may refer to: Wrangler (profession), a handler of animals, especially horses and cattle, or a professional who searches for and/or handles animals (or other products) for film productions; Jeep Wrangler, a type of motor vehicle; Goodyear Wrangler, a commercial line (family) of automotive tires for SUVs / 4x4s; Wrangler (jeans), a brand ...
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