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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the ...
Paper is one amongst several key elements determining the quality of the print; the others are the ink, the printer, the printer/paper profile, the software used for print preparation and the skill and expertise of the print-maker. Photo paper is typically divided into glossy, "matte", semi-matte, semi-gloss, satin or silk, and matte finishes ...
A slick magazine is a magazine printed on smooth, high-quality glossy paper. [1] The term may have come into use in the 1930s, and was used to distinguish these magazines from pulp magazines, which were printed on cheap, rough-textured paper. The slicks also attempted to appeal to a more select audience.
Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item. Compared with a flyer, a brochure usually uses higher-quality paper , more color, and is folded.
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