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In 2021, the BBC began to phase in the first modification to its corporate logo in 24 years. Whilst still featuring the same basic form of its predecessor, the blocks were given more space between them and slightly smaller lettering, and the typeface was changed from Gill Sans to the BBC's current corporate typeface BBC Reith Sans. [10]
English: BBC One logo used since the 2021-2022 rebrand (a.k.a. 'Chameleon'). Logo incorporates new font (BBC Reith Sans) and new colour scheme (#e8504b). Logo incorporates new font (BBC Reith Sans) and new colour scheme (#e8504b).
In 2017, the BBC began to phase out Gill Sans in favour of a proprietary corporate font family, "Reith" (named after its first general manager John Reith), which was designed to be more legible on mobile devices, and did not require licensing for continued use. [147] The font was adopted by the BBC's corporate logo in 2021. [148]
The typeface includes regular, bold, italic, bold-italic, and monospaced font styles. The benefit has been questioned in scientific studies. [6] In 2012, Gonzalez explained their motivation to the BBC: "I had seen similar fonts, but at the time they were completely unaffordable and so impractical as far as costs go." [1]
For example, BBC Reith font superfamily was commissioned by the BBC in 2018 to facilitate 'typographic expression' and consists of three styles (condensed, sans, serif) as well as a multitude of weights. [4] [5]
They have had the longest lifespan out of all the BBC idents. The ident package was retained following the corporate rebrand of the BBC on 20 October 2021 with the 2021 BBC logo being placed at the top of the screen while "FOUR" was moved to the bottom, with the font changed to BBC Reith Sans.
The idents were developed by BBC Creative in collaboration with photographer Martin Parr. The ident package was initially retained following the corporate rebrand of the BBC on 20 October 2021, with the 2021 BBC logo being placed at the top of the screen, while "ONE" remained at the bottom, with the font being changed to BBC Reith Sans.
The ident package was retained following the corporate rebrand of the BBC on 20 October 2021 with the 2021 BBC logo being placed at the top of the screen while "TWO" remains at the bottom, with the font changed to BBC Reith Sans. Illuminating was the first ident to feature the updated branding at 6:30am.