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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Third-party cookies can be blocked by most browsers to increase privacy and reduce tracking by advertising and tracking companies without negatively affecting the user's web experience on all sites. Some sites operate 'cookie walls', which make access to a site conditional on allowing cookies either technically in a browser, through pressing ...
Since third-party-cookie-based web tracking was an essential part of the existing web advertising ecosystem, multiple proposals are being implemented to try to replace it. Google proposes the use of browser-based interest targeting , in which users' interests can be recorded locally by the browser, and then signalled to advertising servers ...
"Cookies have a bad reputation because they facilitate tracking, including across websites," Steinberg says. That can allow a provider to track your activity wherever you go online, he points out.
Blocking third-party tracking scripts that are used by websites to collect data on user behavior for advertising, marketing, site optimization, and security purposes. These scripts, also known as "tags" or "trackers", are the underlying technology that places tracking cookies on consumers' browsers.
This page was last edited on 31 January 2010, at 20:59 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
Do Not Track legislation protects Internet users' right to choose whether or not they want to be tracked by third-party websites. It has been called the online version of "Do Not Call". [1] This type of legislation is supported by privacy advocates and opposed by advertisers and services that use tracking information to personalize web content. [2]
Its purpose is to promote a balanced approach to Internet privacy between consumers and content providers by blocking advertisements and tracking cookies that do not respect the Do Not Track setting in a user's web browser. [4] A second purpose, served by free distribution, has been to encourage membership in and donation to the EFF. [5]