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New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts , the multinational corporation was founded in 1906 as the New Balance Arch Support Company .
New Balance CEO Joe Preston told Yahoo Finance that the sneaker company had its best year ever in 2024, with global annual sales reaching $7.8 billion — a 20% increase from 2023.
New Balance 99X Series is a series of athletic shoes produced by New Balance since the introduction of the first New Balance 990 in 1982. The shoes have been updated sporadically since the original 990, all models have used the 99X numbering format, and some model numbers have been reused throughout the years.
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The popularity of the series led to New Balance deciding to release a cheaper alternative in the line for budget consumers. [citation needed] The cheaper version would eventually be called the 574 and would be designed by long time New Balance designer, Steven Smith. The design of the shoe was a combination of different models.
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