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Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening .
In short, social data analytics involves the analysis of social media in order to understand and surface insights which is embedded within the data. [ 1 ] Social data analysis can provide a new slant on business intelligence where social exploration of data can lead to important insights that the user of analytics did not envisage/explore.
Artificial Social Networking Intelligence (ASNI) refers to the application of artificial intelligence within social networking services and social media platforms. It encompasses various technologies and techniques used to automate, personalize, enhance, improve, and synchronize user's interactions and experiences within social networks.
Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.
Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...
In the private sector, businesses use social network analysis to support activities such as customer interaction and analysis, information system development analysis, [61] marketing, and business intelligence needs (see social media analytics).
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