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The 2010 Gillette Fusion ProGlide 500 Presented by Target was a NASCAR Sprint Cup Series race that was held on June 6, 2010 at Pocono Raceway in Long Pond, Pennsylvania. It was the fourteenth race of the 2010 NASCAR Sprint Cup Series season .
Gillette's Fusion ProSeries skincare line, launched in 2010, included a thermal facial scrub, a face wash, a lotion, and a moisturizer with sunscreen. [82] [83] The Gillette Fusion ProGlide Styler for facial hair grooming was introduced in 2012, with André 3000, Gael García Bernal, and Adrien Brody serving as brand ambassadors. [84] [85]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
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Gillette Fusion ProGlide 500: Pocono Raceway, Long Pond: June 6 15 Heluva Good! Sour Cream Dips 400: Michigan International Speedway, Brooklyn: June 13 16 Toyota/Save Mart 350: Infineon Raceway, Sonoma: June 20 17 Lenox Industrial Tools 301: New Hampshire Motor Speedway, Loudon: June 27 18 Coke Zero 400: Daytona International Speedway, Daytona ...
In May 2019, Gillette released a video on Facebook, [15] as well as Instagram, [16] entitled "First Shave" as part of a follow-up campaign, #MyBestSelf, which features the story of a recently-transitioned trans man learning to shave from his father. The ad modified the Gillette slogan, this time by making it inclusive of gender identity.