When.com Web Search

Search results

1. Results From The WOW.Com Content Network

2. Retail marketing - Wikipedia

   en.wikipedia.org/wiki/Retail_marketing

   A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

3. RFM (market research) - Wikipedia

   en.wikipedia.org/wiki/RFM_(market_research)

   RFM (market research) RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received particular attention in the retail and professional services industries. [1]

4. Database marketing - Wikipedia

   en.wikipedia.org/wiki/Database_marketing

   Database marketing. Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing .

5. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...

6. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers ...

7. All-commodity volume - Wikipedia

   en.wikipedia.org/wiki/All-commodity_volume

   Marketing. All-commodity volume or ACV represents the total annual sales volume of retailers that can be aggregated from individual store-level up to larger geographical sets. This measure is a ratio, and so is typically measured as a percentage (or on a scale from 0 to 100). The total dollar sales that go into ACV include the entire store ...