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The concept of tissue-pack marketing was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, founder of a paper-goods manufacturer Meisei Industrial Co., was looking for ways to expand demand for paper products. At the time, the most common promotional item in Japan was matchboxes.
Advertising on Tissues Mobiz 2007-4; U.S. Army and Ad Council Use Tissue Packaging to Promote Campaign Daily News 2007-1; AdPack USA Launches Tissue Pack Design Contest Graphics.com 2007-1; U.S. Army and Ad Council Use Tissue Packaging to Promote Campaign Media Buyer Planner 2007-1; AdPack USA Challenges Creative Community The Free Library 2007-1
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
The tissue paper might be treated with softeners, lotions or added perfume to get the right properties or "feeling". The finished facial tissues or handkerchiefs are folded and put in pocket-size packages or a box dispenser. Facial tissue may contain non-biodegradable additives for strength. [2]
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