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Social Psychologist Icek Azjen theorized that subjective norms are determined by the strength of a given normative belief and further weighted by the significance of a social referent, as represented in the following equation: SN ∝ Σn i m i , where (n) is a normative belief and (m) is the motivation to comply with said belief.
A norm entrepreneur or moral entrepreneur is an individual, group, or formal organization that seeks to influence a group to adopt or maintain a social norm; altering the boundaries of altruism, deviance, duty, or compassion.
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing .
The positive reciprocity norm is a common social expectation in which a person who helps another person can expect positive feedback whether in the form of a gift, a compliment, a loan, a job reference, etc. In social psychology, positive reciprocity refers to responding to a positive action with another positive action (rewarding kind actions).
A social construct is any category or thing that is made real by convention or collective agreement. [ 1 ] [ 2 ] Socially constructed realities are contrasted with natural kinds , which exist independently of human behavior or beliefs.
Social behavior is behavior among two or more organisms within the same species, and encompasses any behavior in which one member affects the other. This is due to an interaction among those members. [1] [2] Social behavior can be seen as similar to an exchange of goods, with the expectation that when you give, you will receive the same. [3]
The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.
Prosocial behaviour [1] is a social behavior that "benefit[s] other people or society as a whole", [2] "such as helping, sharing, donating, co-operating, and volunteering". The person may or may not intend to benefit others; the behaviour's prosocial benefits are often only calculable after the fact.