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After a short democratic period, Guatemala suffered 36 years (1960-1996) of civil unrest, referred to as the Conflicto Armado or “armed conflict.” [14] [13] Learning in native indigenous languages was no longer allowed after 1965 when the Education Law declared Spanish as the official language of Guatemala educational instruction. [30]
As a result of social exclusion, the Q’eqchi ethnic group's HDI is relatively lower than the national average of 0.560. [ 10 ] Furthermore, the 38 percent poverty rate experienced by the rural indigenous population is almost twice the national average of 21.9 percent and at least 20 percent greater than their urban contemporaries ...
Intercultural bilingual education in Guatemala was begun as part of a 20th-century educational reform effort intended to promote the country's cultural diversity. The programs merge Mayan language and culture with Spanish language and Ladino culture, a shift from the assimilation policy of educational programs promoting Spanish literacy which ...
The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. [1] This process is marked by the common consumption of cultures that have been diffused by the Internet , popular culture media, and international travel .
A key difference is that the greater 'social good' is the principal consideration in social marketing while social benefits are one of a number of considerations in societal marketing. On the other hand, social marketing is a sub-branch of marketing that began in 1971, with the publication of an article by Kotler and Zaltman, emphasising a ...