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Izod Golf: The official golf line of Izod, it includes shirts, shorts, and pants, available for men, and until 2022, for women. Izod Holiday: The holiday collection of Izod, it features Fair Isle sweaters and holiday-colored, tartan, long-sleeve, button-down shirts. IzodEd: A licensed line of schoolwear for children and young adults
The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt. When the shirts began to sell well, Crystal decided to keep the combined names.
The company claims this as the first example of a brand name appearing on the outside of an article of clothing. [9] Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the US. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand.
Croc O' Shirt patch. Croc O' Shirt was a line of apparel marketed by Mad Dog Productions, mocking the Lacoste shirts in the early 1980s. The brand's name was a pun on the phrase "crock of shit" and its logo was a deceased Lacoste crocodile lying on its back. Croc O' Shirt was introduced in late 1980. [1]
At its peak, Crocodile Garments was the largest garment chain before the conception of G2000, Giordano, U2 and Bossini in the 1990s. [citation needed] In 1980, Crocodile Garments partnered with the French clothing company Lacoste to become the sole distributor of Lacoste products in Hong Kong. [12]
Some of the culture of the late 1970s included what was termed the "Castro clone", a mode of dress and personal grooming that exemplified butchness and masculinity of the working-class men in construction—tight denim jeans, black or sand combat boots, tight T-shirt or, often, an Izod crocodile shirt, possibly a red plaid flannel outer shirt ...
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