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Juan Valdez Café coffeehouse in Bogotá, Colombia The first commercial production of coffee in Colombia started during the first half of the nineteenth century. During the late 1950s, the price of Colombian coffee plummeted from US$0.85 to 0.45 per pound due to an excessive supply in the world market.
Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
The highly successful Juan Valdez branding concept was launched in 1960 to distinguish 100% Colombian coffee from coffee blended with beans from other countries. The trademark character made its debut on a whole-page ad in the Sunday edition of The New York Times on January 6, 1960, featuring a country farmer (campesino) carrying coffee on his ...
Juan Valdez drinks Costa Rican coffee (Spanish: Juan Valdez bebe café de Costa Rica) is a slogan, implying that Juan Valdez, a fictional character created by the Federación Nacional de Cafeteros de Colombia (Fedecafé), drinks coffee from Costa Rica. At one time, it was used on bumper stickers in Costa Rica. [1]
Framber Valdez (born 1993), Dominican baseball pitcher; José Travassos Valdez (1787–1862), Portuguese soldier and statesman; Juan Valdez, colonial governor of Texas 1714–1716; Julio Valdez (1956–2022), Dominican professional baseball player and manager; Kate Valdez (born 2000), Filipina actress; Matías Valdez (born 1995), Uruguayan musician
Should we add this name to the John Doe page? --Keeves 00:25, 1 December 2005 (UTC) Keeves, I lived in Colombia from 1969-1970 and 1974-1986 and have been married to a Colombian since 1981. We both think people from other countries started calling Colombians "Juan Valdez" in a generic way after the advertising campaign's success.
Juan Valdez is an advertising character, portrayed as a Colombian coffee farmer. Juan Valdez also may refer to: Juan Valdez Cafe, coffeehouse chain elaborating on the coffee promotion; Real human individuals: Juan Valdez (governor) (fl. 1710), governor of Spanish colonial Texas; Juan Valdez (activist) (1938–2012), American land grant advocate
Juan Valdez (1938 – August 25, 2012) was an activist of Spanish and indigenous descent [1] and an advocate for land-grant rights. He fired the first shot during a 1967 New Mexico courthouse raid that seized international attention and helped spark the Chicano Movement .