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Research and development (R&D or R+D), [1] known in some countries as experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. [2] [3] [4] R&D constitutes the first stage of development of a potential new service or the production process.
Few dedicated management models for R&D exist. Among the more popularized ones are Arthur D. Little's Third generation R&D management, [5] the Development funnel, [6] the Phase–gate model All these models are concerned with improving R&D performance and result productivity, managing R&D as a process, and providing the R&D function with an environment in which the inherent technological and ...