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In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Generating a lead, or lead generation can relate to myriad marketing technologies and methodologies. Regardless of how it is achieved, however, from an architectural perspective lead generation is simply the ability to attract the interest of a consumer and capture enough data to validate and prioritize their interest, then contact them.
Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.
Lead user is a term developed by American ... Sonnack, M.; Von Hippel, E. (2002), "Performance Assessment of the Lead User Generation Process for New Product ...
Consider this a warning. Chinese New Year began on Jan. 29 this year, marking the end of the Year of the Dragon and the beginning of the Year of the Snake.
The contest to lead the party, and the various unofficial forums and small group meetings that preceded Saturday’s event, have become a space for Democrats to hash out what went wrong, how to ...
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