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  2. 7 tips for choosing the best name for your business - AOL

    www.aol.com/7-tips-choosing-best-name-163000615.html

    LegalZoom gives entrepreneurs tips on creating the most effective business name.

  3. Madonna fashion brands - Wikipedia

    en.wikipedia.org/wiki/Madonna_fashion_brands

    Taylor Momsen was the first face of Material Girl. Macy's Material Girl line on its opening day in New York City. In August 2010, Madonna and her daughter, Lourdes Ciccone Leon, launched the teenage fashion brand Material Girl, named after her 1985 single of the same name. [8] [9]

  4. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset

  5. Product naming - Wikipedia

    en.wikipedia.org/wiki/Product_naming

    The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]

  6. What to Consider From a Legal Perspective When ... - AOL

    www.aol.com/lifestyle/consider-legal-perspective...

    During an online lesson about fashion branding in the Fashion Business Essentials program, Douglas Hand, fashion lawyer and partner at Hand Baldachin & Associates LLP, shared insights about some ...

  7. Trade name - Wikipedia

    en.wikipedia.org/wiki/Trade_name

    A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.

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