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Hard Rock Cafe, Inc. is a chain of theme bar-restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London.In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain.
Hard Rock Cafe: Restaurant with concert United States, worldwide 185 Rock and roll theme Harry Ramsden's: Seafood United Kingdom, Ireland 35 Harvester: Family United Kingdom 230+ Hash House a go go: Family United States 11 Hippopotamus: Family France 170 Hog's Australia's Steakhouse: Steakhouse Australia, worldwide 75 Hooters: Bar, cookout grill
Glorietta 3 is home to clubs and restaurants (including Hard Rock Cafe) and international luxury labels. [10] Glorietta 4 is home to seven cinemas, Food Choices food court, Rustan's Department Store (shared with the adjacent Rustan's Makati building), and The Marketplace supermarket (also shared with Rustan's Makati).
On June 14, 1971, he and Peter Morton started the first Hard Rock Café (HRC) restaurant in London's fashionable Mayfair district. The restaurant combined rock music, memorabilia related to rock 'n' roll and American cuisine. The cafe-music-museum concept became very popular and soon the restaurant opened units in different parts of the globe.
In May 2006, Morton sold the Hard Rock Hotel & Casino in Las Vegas to New York-based Morgans Hotel Group. The sale included the rights to the Hard Rock Hotel brand West of the Mississippi River which includes Texas, California, Australia and Vancouver, British Columbia. Morton later founded Morton's Restaurant in Los Angeles.
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In 2011, JFC acquired 50% of SuperFoods Group, the owner and operator of the Hard Rock Cafe franchise in Vietnam, Highlands Coffee, and PHO24. [45] In 2012, the company acquired a 50% stake in Highlands Coffee then increased this stake to 60% in 2017. [46] In 2018, the company announced plans to launch PHO24 in the Philippines. [47]
The Rainforest Cafe at Disney's Animal Kingdom in 2002.. A theme restaurant is a type of restaurant that uses theming to attract diners by creating a memorable experience. Theme restaurants have a unifying or dominant subject or concept, and utilize architecture, decor, special effects, and other techniques, often to create exotic environments that are not normally associated with dining ...