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First unveiled and designed in 2002, MultiCam was designed for the use of the U.S. Army in varied environments, seasons, elevations, and light conditions. It is a seven-color, [4] multi-environment camouflage pattern developed by Crye Precision [5] in conjunction with United States Army Soldier Systems Center.
Following an Urgent Operational Requirement for a camouflage uniform for the Afghan theatre of operations, and the success of a commercially available pattern (Crye's MultiCam) when tested in trials, a decision was made to use MultiCam as the basis of a new Multi-Terrain Pattern for British armed forces, replacing the previous temperate DPM uniforms.
The original "Scorpion" pattern was developed by a joint venture of the Army's Natick Labs and Crye Precision as part of the Objective Force Warrior (OFW) program more than a decade prior. Crye then modified it to create MultiCam for commercial sales. In July 2014, the Army announced that OCP could be used in the field by the summer of 2015.
Beginning in late 2010 U.S. Army soldiers deployed to Afghanistan (starting with the 173rd Airborne Brigade) were issued ACUs made in Crye Precision's MultiCam pattern, referred to by the army as the Operation Enduring Freedom Pattern (OEF, OEF-CP, or OCP), [14] which was far more effective for use in Afghanistan's terrain. [15]
Bench was established in 1987 by Ben Chan.Its first outlet was a small store selling men's t-shirts [1] in an outlet of the SM Department Store (now SM Store). [2] In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.
SM Store Quiapo (also known as SM Clearance Outlet and SM Carriedo) was the first SM store, opened in 1972. The store was owned by the Chinese-Filipino billionaire Henry Sy and it is currently being managed by SM Investments's foundation, SM Department Store Inc. The store has been renovated and relaunched under the name SM Clearance Outlet.