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  2. Reprography - Wikipedia

    en.wikipedia.org/wiki/Reprography

    In addition to addressing the large-format reproduction needs of their customers, reprographers frequently sell reprographic equipment and consumable supplies. Other business services such as mounting and lamination, quick copying, microfilming, scanning and facility management may also be provided.

  3. Shannon–Weaver model - Wikipedia

    en.wikipedia.org/wiki/Shannon–Weaver_model

    [12] [10] Shannon and Weaver hold that models of communication should provide good responses to all three problems, ideally by showing how to make communication more accurate and efficient. [10] The prime focus of their model is the technical level, which concerns the issue of how to accurately reproduce a message from one location to another ...

  4. Halftone - Wikipedia

    en.wikipedia.org/wiki/Halftone

    Left: Halftone dots. Right: Example of how the human eye would see the dots from a sufficient distance. Halftone is the reprographic technique that simulates continuous-tone imagery through the use of dots, varying either in size or in spacing, thus generating a gradient-like effect. [1] "Halftone" can also be used to refer specifically to the ...

  5. Graphic communication - Wikipedia

    en.wikipedia.org/wiki/Graphic_communication

    Communication is defined as a process by which we assign and convey meaning in an attempt to create shared understanding. This process requires a vast repertoire of skills in intrapersonal and interpersonal processing, listening, observing, speaking, questioning, analyzing, and evaluating. If you use these processes it is developmental and ...

  6. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.

  7. Transfer (propaganda) - Wikipedia

    en.wikipedia.org/wiki/Transfer_(propaganda)

    Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.

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  9. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/.../decoding_model_of_communication

    A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...