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Pandora is a subscription-based music streaming service owned by the broadcasting corporation Sirius XM that is based in Oakland, California in the United States.The service carries a focus on recommendations based on the "Music Genome Project", which is a means of classifying individual songs by musical traits such as genres and shared instrumentation.
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Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
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A new advertising approach is known as advanced advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. [86] Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to the ads they display or broadcast.
Description: A training booket prepared for an edit-a-thon. The source odt is available by emailing the author. This booklet fulfills the need of students, who attend the course but need extensive notes to take home.
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