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Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [ 1 ] [ 2 ] [ 3 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [ 4 ]
As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of the Journal of Public Policy & Marketing from the University of Michigan in 1990, [5] and the Journal of International Marketing from Michigan State ...
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Robert Ferber was an American marketing theorist, statistician, economist, and psychologist. [1] Ferber was a Professor of Business at the University of Illinois, the founding editor-in-chief of Journal of Marketing Research, and the second editor of Journal of Consumer Research. He is a former president of the American Marketing Association.
In a 2018 AMA study, he was shown to be the 10th most productive scholar in marketing (across top 4 marketing journals) over the past 10 years. [2] [3] He has served as Editor-in-Chief of the Journal of the Academy of Marketing Science and presently is the Co-editor for Journal of Marketing; [4] and also sits on numerous editorial review boards.
Marketing research is the ... information was collected to support detailed market segmentation. In 1895, American ... Journal of Marketing Research;
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, and sharing knowledge in the fields of advertising and mass media.It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies.
J. Journal of Advanced Manufacturing Systems; Journal of Advances in Management Research; Journal of Advertising; Journal of African Business; Journal of Applied Corporate Finance