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The primary market is the target market selected as the main focus of marketing activities and most of the firm's resources are allocated to the primary target. The secondary target market is likely to be a segment that is not as large as the primary market, but may have growth potential.
[example needed] The more contestable a market is, the closer it will be to a perfectly contestable market. Some economists argue that determining price and output is actually dependent not on the type of market structure (whether it is a monopoly or perfectly competitive market) but on the threat of competition. [2]
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Capital Market and Financial Institutions Supervisory Agency (Indonesian: Badan Pengawas Pasar Modal dan Lembaga Keuangan) (shortly BAPEPAM-LK) is an institution under the Ministry of Finance (Indonesia) tasked with fostering, regulating, and supervising day-to-day capital market activities as well as formulating and implementing policies and technical standardization in the field of financial ...
Market freedom: degree of autonomy enjoyed by the participants in price determination and competition; Market regulation: restrictions on marketability and market freedom, done by tradition, convention, law, voluntary action; Trade networks are very old and in this picture the blue line shows the trade network of the Radhanites, c. 870 CE.
Security market is a component of the wider financial market where securities can be bought and sold between subjects of the economy, on the basis of demand and supply. Security markets encompasses stock markets , bond markets and derivatives markets where prices can be determined and participants both professional and non professional can meet.
A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential. [7]