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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [ 6 ] [ 7 ] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
Equate is a brand used by Walmart for consumable pharmacy and health and beauty items, such as shaving cream, skin lotion, over-the-counter medications, and pregnancy tests. The Equate brand was originally created by L. Perrigo Company in 1986 [ 11 ] and was sold to Walmart in 1993. [ 12 ]
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Walmart Soundcheck was a series of musical performances and interviews released exclusively by Walmart, starting in 2006.Each recording consisted of a four-to-six-song set performed live, plus an interview, and was released as a digital album as well as played on televisions inside Walmart retail stores.
The Walmart Arkansas Music Pavilion (originally known as the Arkansas Music Pavilion and commonly known as the Walmart AMP) is an outdoor amphitheater located in Rogers, Arkansas. The venue opened in June 2005 as a semi-permanent venue, becoming a permanent venue in 2014. Its capacity is now 11,000 fans.