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The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services [93] using a one to five stars rating scale. [16] Businesses can update contact information, hours, and other basic listing information or add special deals.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
The silver tier allows members to request up to three items per day from products valued at $100 or less. To be upgraded to the Gold tier, members must review at least 80 Vine items and 90% of their Vine orders within the six month evaluation period set by Amazon. Gold tier members can request up to eight items per day from products of any value.
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One of the first appearances of the term "review bomb" was in a 2008 Ars Technica article by Ben Kuchera describing the effect in regards to Spore, in which users left negative reviews on Amazon citing the game's perceived lackluster gameplay and digital rights management system. Kuchera wrote "Review-bombing Amazon is a particularly nasty way ...
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
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