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The "I love boobies!" bracelets were created by the Keep a Breast Foundation in 2004. The foundation sold one-inch wide silicone rubber bracelets emblazoned with the slogan "i ♥ boobies! (Keep a Breast)" to raise money and encourage conversations about breast cancer among young people.
Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [ 3 ] [ 4 ] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer . [ 5 ]
Bracelets may be worn to signify a certain phenomenon, such as breast cancer awareness, or for religious/cultural purposes. If a bracelet is a single, inflexible loop, it is often called a bangle. When it is worn around the ankle it is called an ankle bracelet or anklet. A boot bracelet is used to decorate boots.
The breast cancer brand is strong: people who support the "pink brand" are members of the socially aware niche market, who are in favor of improved lives for women, believe in positive thinking, trust biomedical science to be able to solve any problem if given enough money, and prefer curative treatments to prevention. [4]
The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.
In November 2013 third-graders at St. John the Worker school in Orefield, Pennsylvania participated in a "Rainbow Loom-a-thon", weaving rubber-band bracelets for cancer patients. [12] Rainbow Loom was named one of the three most popular toys of 2013 by Cyber Monday Awards [13] and was the most-searched toy on Google that same year. [14]
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