Search results
Results From The WOW.Com Content Network
The company further diversified in the 1970s. Maritz built communications and marketing research businesses, established a presence in Europe and opened a travel office in Mexico City. [6] In the 1990s Maritz invested in automotive marketing research. They formed Maritz Canada and added offices throughout Western Europe. [6]
Allamanda Voyages travel agency in Paris Travel agency in Rio de Janeiro, Brazil Travel agency in Taiwan. A travel agency is a private retailer or public service that provides travel and tourism-related services to the general public on behalf of accommodation or travel suppliers to offer different kinds of travelling packages for each destination.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The field of marketing research is much older than that of market research. [7] Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution. [8]
The name of the travel reservation system is an abbreviation for "Semi-automated Business Research Environment", and was originally styled in all-capital letters as SABRE. [1] It was developed to automate the way American Airlines booked reservations.
Destination advertising is designed to make a location itself seem more appealing, while travel services advertising seeks to gain an audience's buy-in for the tourism-related service or product. Below are some instances of international tourism advertising overlapping with states' political, economic, and/or social interests.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from ...