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Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [ 1 ] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Text messages can be sent from a personal computer to mobile devices via an SMS gateway or Multimedia Messaging Service (MMS) gateway, using the most popular email client programs, such as Outlook, Thunderbird, and so on. The messages must be sent in ASCII "text-only" mode. If they are sent in HTML mode or using non-ASCII characters, they will ...
Only the first 160 characters of an email message can be delivered to a phone, and only 160 characters can be sent from a phone. However, longer messages may be broken up into multiple texts, depending upon the telephone service provider. [91] [92] Text-enabled fixed-line handsets are required to receive messages in text format.
Through the SMPP connections, bulk SMS providers (also known as SMS Gateways) like the ones mentioned above can send text messages and process SMS replies and delivery receipts. When a user sends messages through a bulk SMS provider, it gets delivered to the recipient's carrier via an ON-NET connection or the International SS7 Network. [15]
A subscriber list, which is uploaded by the user for distributing messages. This may be enhanced with custom fields in order to hold additional information for each subscriber for filtering and targeted messaging purposes; A send engine, which allows users to distribute their message to the subscribers
As of 2007, text messaging was the most widely used mobile data service, with 74% of all mobile phone users worldwide, or 2.4 billion out of 3.3 billion phone subscribers, being active users of the Short Message Service at the end of 2007. In countries such as Finland, Sweden, and Norway, over 85% of the population used SMS.
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