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Brooks Brothers is a high-end luxury American fashion company founded in 1818 that is the oldest apparel brand in continuous operation in the United States. [2] Originally a family business, it is currently owned as a joint venture between Authentic Brands Group and Simon Property Group.
In August 2020, it was announced that Brooks Brothers was sold to ABG and Simon Property Group, the biggest mall operator in the US. The new owners committed to continuing to operate at least 125 Brooks Brothers retail locations worldwide (down from 424 global locations before the COVID-19 pandemic). [26]
In the ABG portfolio, Brooks Brothers name will continue to be marketed as an upscale traditional preppy brand, while Nautica will be marketed as a more affordable upper mid-price, modern athleisure brand. In 2021, it was announced that ABG would acquire the Izod brand from PVH, which offers several similar clothing styles to Nautica. [4]
Brooks Brothers is an iconic American brand, worn by 41 out of the 46 presidents to date, Ohashi points out. Taking on the challenge of a business in terminal decline—his job was to reboot ...
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