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No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein.First published by Knopf Canada and Picador in December 1999, [1] [2] shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller.
Global marketing is defined as “ marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [1][2] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and ...
The World Is Flat: A Brief History of the Twenty-First Century is a 2005 book by American political commentator Thomas L. Friedman. It analyzes globalization in the early 21st century, suggesting that the world has a level playing field where countries, companies, and individuals need to remain competitive in a global market.
Economic globalization is the intensification and stretching of economic interrelations around the globe. [3] [4] It encompasses such things as the emergence of a new global economic order, the internationalization of trade and finance, the changing power of transnational corporations, and the enhanced role of international economic institutions.
The study of global communication is an interdisciplinary field focusing on global communication, or the ways that people connect, share, relate, and mobilize across geographic, political, economic, social, and cultural divides. Global communication implies a transfer of knowledge and ideas from centers of power to peripheries and the ...
George Ritzer. George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber 's idea of rationalization through the lens of the fast food industry.
The book debuted at number 12 on The New York Times nonfiction best-seller list for the week ending June 18, 2022. [1] Kirkus Reviews acknowledged the book's points, but regarded its forecast as excessively pessimistic: [2] Zeihan is enthusiastic in his writing, and he covers a great deal of territory, some of it in superficial or questionable ...
World citizen badge. Global studies – interdisciplinary and multidisciplinary academic study of globalizing forces and trends. Global studies may include the investigation of one or more aspects of globalization, but tend to concentrate on how globalizing trends are redefining the relationships between states, organizations, societies, communities, and individuals, creating new challenges ...