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created by Walt Disney Productions; Scoopy is the mascot for the Sacramento Bee, Modesto Bee, and Fresno Bee newspapers; Gabby was the radio mascot for McClatchy's former radio stations and TeeVee was the television mascots of now CBS O&O KOVR-TV/Sacramento and Nexstar Media Group's NBC affiliate KMJ-TV (now KSEE-TV)/Fresno. Speedee: McDonald's ...
But it also has some of the best mascots you could ever hope for. Over the years, McDonald's has unveiled a bunch of great performers. Obviouisly the most famous is the spokesclown Ronald McDonald.
Articles relating to corporate mascots, these characters are typically known without even having to refer to the company or brand. This is an example of corporate branding , and soft selling a company.
In the original Duracell ads, a set of battery-powered drum-playing toy rabbits gradually slow to a halt until only the toy powered by a Duracell copper-top battery remains active. In Energizer's parody, the Energizer Bunny enters the screen midway through the ad, beating a huge bass drum and swinging a mallet over his head.
If advertising mascots are going to make a comeback, the likes of the E-Trade baby, the Aflac duck and the GEICO gecko are going to lead the way. (And, it's worth noting: That popular gecko isn't ...
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But forget the eighties, we have plenty of our own annoying advertising mascots right now in 2010. Here are WalletPop's picks for the 8 most annoying ad mascots on TV today: Show comments
Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers [1] of the Leo Burnett Agency. [2] StarKist Tuna is owned by Dongwon Industries, a South Korea–based conglomerate. [3] Charlie is one of the most recognized characters in American advertising. [4]