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Sanrio has created over 450 characters as of 2022, the best known of which is the white cat character Hello Kitty from 1974. [35] Other well-known characters include the pink rabbit My Melody from 1975, the frog Keroppi from 1988, the penguin Bad Badtz-Maru from 1993, the white dog Cinnamoroll from 2001, the black rabbit Kuromi from 2005, the animal series Jewelpet from 2008, the egg character ...
Kawaii(Japanese: かわいい or 可愛い, [kawaiꜜi]; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise ...
Kawaii culture has its ties to another culture called shōjo, a girl power type movement that has been commodified to sell the image of young girls alongside pop culture and the goods they might be interested in. Shōjo can be seen as Japan's version of "the girl next door" with the cute and innocent aspects of kawaii.
In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. [21] Tsuji noted the profits gained by adding a cute design to the shoes and hired cartoonists to design cute characters for his merchandise. [21] Hello Kitty was designed by Yuko Shimizu and was added to the lineup of early Sanrio characters ...
Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys. [6]
Various San-X characters in 2008, including Kogepan, Monokuro Boo, Wanroom, Tarepanda and Afro Ken. San-X (サンエックス, San Ekkusu) is a Japanese stationery company known for creating and marketing cute characters such as Tarepanda, Rilakkuma, and Sumikko Gurashi. The characters are usually anthropomorphic representations of animals or ...