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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software. Free / Open source This is a ...
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]
Analytics may apply to a variety of fields such as marketing, management, finance, online systems, information security, and software services. Since analytics can require extensive computation (see big data), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics. [4]
It also explains how we work with analytics providers, which are companies that help us understand how people use our Services and respond to the ads we serve. The Ads We Show You Through the ONE by AOL advertising services, we provide ads on our websites and apps, as well as on other companies' websites and apps. Some of the ads we show you ...
Web analytics is the measurement of the behaviour of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Many different vendors provide web analytics software and services.
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