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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
Sizing in Australia is not synchronous with the US; plus-size garments are considered to be size 16 and upward, which is the equivalent of a US size 12. [3] A recent study conducted by IBISWorld reports that "65.2% of the population aged 18 and over are expected to be overweight or obese in 2017-18."
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In 1962, Levi Strauss introduced their own pre-shrunk jeans (Lee and Wrangler jeans had already long been pre-shrunk); these did not shrink further after purchase, allowing the consumer to purchase a correctly fitting size. Pre-shrink is most common in jeans nowadays. [31] These jeans were known as the 505 regular fit jeans.
The first Jeanswest store was opened by Alister Norwood in Perth, Western Australia in 1972. By 1984, there were 28 stores across Western Australia. In 1985, Jeanswest branched into Queensland, buying the Eagle Jeans chain of stores, followed by New South Wales in 1987 and Victoria in 1992. In 1990 Mr Norwood relinquished control of JeansWest ...
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