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Ambiguous greenwashing titles such as green packaging and environmentally friendly can be confusing without specific definition. Some regulators, such as the US Federal Trade Commission, are providing guidance to packagers [10] Companies have long been reusing and recycling packaging when economically viable.
Label trust is an issue for consumers because some manufacturers and manufacturing associations have set up "rubber stamp" labels to greenwash their products with fake ecolabels. High trust levels can be created when ecolabels apply for governmental recognition as formal Certification Marks (recognized by logos or names with 'CTM', CM or 'CertTM').
That wasn’t too long ago, but now, eco-friendly solutions, for sampling, too, are using materials such as seashells, seaweed, wildflowers and paper. Here is a look at some of those innovations ...
The Global Ecolabelling Network (GEN) is a non-profit network composed of some 29 ecolabel organisations throughout the world [1] [2] representing nearly 60 countries and territories, with two associate members and a growing number of affiliate members, one of which is Google.
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