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2. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics allows retail companies to evaluate workers by comparing daily sales to daily traffic in a store. The use of customer analytics data affects the management of retail workers in a phenomenon known as refractive surveillance , meaning that collection of information on one group can affect and allow for the control of an ...

3. Business analytics - Wikipedia

   en.wikipedia.org/wiki/Business_analytics

   The difficulty in ensuring data quality is integrating and reconciling data across different systems, and then deciding what subsets of data to make available. [ 3 ] Previously, analytics was considered a type of after-the-fact method of forecasting consumer behavior by examining the number of units sold in the last quarter or the last year.

4. Business intelligence - Wikipedia

   en.wikipedia.org/wiki/Business_intelligence

   Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...

5. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   It implements sales promotion analysis, automates the tracking of a client's account history for repeated sales or future sales and coordinates sales, marketing, call centers, and retail outlets. It prevents duplicate efforts between a salesperson and a customer and also automatically tracks all contacts and follow-ups between both parties.

6. Data analysis - Wikipedia

   en.wikipedia.org/wiki/Data_analysis

   The data is necessary as inputs to the analysis, which is specified based upon the requirements of those directing the analytics (or customers, who will use the finished product of the analysis). [ 14 ] [ 15 ] The general type of entity upon which the data will be collected is referred to as an experimental unit (e.g., a person or population of ...

7. Behavioral analytics - Wikipedia

   en.wikipedia.org/wiki/Behavioral_analytics

   Amazon.com is a leader in using behavioral analytics to recommend additional products that customers are likely to buy based on their previous purchasing patterns on the site. [5] Behavioral analytics is also used by Target to suggest products to customers in their retail stores, while political campaigns use it to determine how potential ...