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Five years after acquiring MetroPCS, T-Mobile has fully rebranded its prepaid brand towards a more premium marketplace. Metro by T-Mobile, as the company is now known, has announced two new ...
At the time of the merger, T-Mobile had about 32 million subscribers, to which MetroPCS added around 9 million. [18] In 2012, there was a series of armed robberies in Metro stores which was attributed to low security measures. [19] In the same year, T-Mobile and Metro became some of the earliest companies to offer unlimited data plans. [20]
T-Mobile US operates two main brands: T-Mobile and Metro by T-Mobile (acquired in a 2013 reverse takeover of MetroPCS that also led to T-Mobile's listing on the NASDAQ). In 2020, T-Mobile expanded through the acquisition of Sprint , which also made T-Mobile the operator of Assurance Wireless , a service subsidized by the federal Lifeline program .
Mobile virtual network operators (MVNOs) in the United States lease wireless telephone and data service from the four major cellular carriers in the country—AT&T Mobility, Boost Mobile, T-Mobile US, and Verizon—and offer various levels of free and/or paid talk, text and data services to their customers.
The brand was designed to compete with the other brands and providers, likewise sold through independent dealer stores in major urban areas, that offered "value-conscious consumers" unlimited calling, texting, and throttled data, such as Sprint's Boost Mobile and Virgin Mobile, T-Mobile's newly acquired MetroPCS and its newly developed secondary prepaid brand GoSmart Mobile, and America Movil ...
Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis.It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
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