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The ICA actively supports innovative communication research, including studies that address intercultural understanding and the decolonization of communication practices. [ 5 ] The ICA plays a crucial role in addressing the theory crisis in communication research by providing a platform for the analysis and development of diverse theoretical ...
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
A possible strategy in achieving sustainability and development places the people of the community in the center of the communication process. This technique is also known as the participatory approach where interpersonal communication is exercised through community media. The members of the culture are agents of change as opposed to the ...
An integrated approach has emerged as the dominant approach used by companies to plan and execute their marketing communication programs [62] and has been described as a paradigm shift. [ 63 ] IMC unifies and coordinates an organization's marketing communications to promote a consistent brand message. [ 64 ]
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
"The dynamics of click-and-mortar electronic commerce: opportunities and management strategies." International Journal of Electronic Commerce 7.1 (2002): 93–119. Versteeg, Gerrit, and Harry Bouwman. "Business Architecture: A New Approach to Improving a Corporation's Adaptability to Strategic Change." (2005). Versteeg, Gerrit, and Harry ...
The term Open Innovation Ecosystem consists of three parts that describe the foundations of the approach of open innovation, innovation systems and business ecosystems. [1] While James F. Moore researched business ecosystems in manufacturing around a specific business or branch, the open model of innovation with the ecosystem theory was ...
Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience.