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  2. Business development - Wikipedia

    en.wikipedia.org/wiki/Business_development

    In practice, the term business development and its actor, the business developer, have evolved into many usages and applications. Today, the applications of business development and the business developer or marketer tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and ...

  3. Chief business development officer - Wikipedia

    en.wikipedia.org/wiki/Chief_business_development...

    Elaborate business development plans, design and implement processes to support business growth, through customer and market definition. Facilitate business growth by working together with clients as well as business partners (suppliers, subcontractors, JV partners, technology providers, etc.).

  4. Chief commercial officer - Wikipedia

    en.wikipedia.org/wiki/Chief_commercial_officer

    It typically involves activities relating to marketing, sales, logistics, product development and customer service to drive business growth and market share. As a corporate officer position, the CCO generally reports directly to the chief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an ...

  5. Recruitment advertising - Wikipedia

    en.wikipedia.org/wiki/Recruitment_advertising

    Recruitment advertising has now developed into a specialty service where most leading organizations hire agencies for their expertise. The methodologies for recruiting talent are evolving. [2] [citation needed] For example, sites have been developed for freelancers to bid on advertised jobs. These sites are normally free to join, but the agency ...

  6. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    John the Manager; John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The members of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut. [25]

  7. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

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  9. Chief strategy officer - Wikipedia

    en.wikipedia.org/wiki/Chief_strategy_officer

    A chief strategy officer (CSO) is an executive that usually reports to the CEO and has primary responsibility for strategy formulation and management, including developing the corporate vision and strategy, overseeing strategic planning, and leading strategic initiatives, including M&A, transformation, partnerships, and cost reduction.