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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  3. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically ... color harmony is a complex notion because human responses to color are both affective and cognitive, involving emotional ...

  4. Harmony (color) - Wikipedia

    en.wikipedia.org/wiki/Harmony_(color)

    Wherein color harmony is a function (f) of the interaction between color/s (Col 1, 2, 3, …, n) and the factors that influence positive aesthetic response to color: individual differences (ID) such as age, gender, personality and affective state; cultural experiences (CE); contextual effects (CX) which include setting and ambient lighting ...

  5. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    The observer then perceives a cyan (or magenta) square on the blank sheet. This complementary color afterimage is more easily explained by the trichromatic color theory (Young–Helmholtz theory) than the traditional RYB color theory; in the opponent-process theory, fatigue of pathways promoting red produces the illusion of a cyan square. [39]

  6. The Best Color Theory Books for Foundational Knowledge

    www.aol.com/lifestyle/best-color-theory-books...

    Buy: A Dictionary Of Color Combinations . 6. Color and Meaning: Art, Science, and Symbolism. This research-packed book takes a sweeping look at our relationship to color and how we experience it.

  7. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    A-process refers to the one of the emotional internal processes or responses of the opponent-process theory. The A-process is largely responsible for the initial, usually fast and immediate, emotional reaction to a stimulus. The theory considers it a primary process which may be affectively positive or negative, but never neutral. [2]

  8. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color.

  9. The Costumes of “The Color Purple” Are a Detailed, Emotional ...

    www.aol.com/color-purple-costumes-detailed...

    The idea of being presented with a dress being a turning point of the plot—I love that. I love when costumes get to be so explicitly symbolic, such a part of the plot.