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Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. [1] The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat , each resembling one of several objects or symbols associated with good luck .
Starting in 1993, General Mills changed the recipe in the cereals from a base of oat and corn meal to corn meal only. This altered the flavor and texture significantly. In 2005, Count Chocula was shown in MasterCard 's "Icons" commercial during Super Bowl XXXIX , where many famous advertising mascots are seen having dinner together. [ 18 ]
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For those who think there's no use for the oat cereal in Lucky Charms, your dream has just come true. In 2015, General Mills gave away 10 boxes of "Marshmallow Only" Lucky Charms.
The cereal was introduced in 1968, and changed mascots several times. The cereal was discontinued in 2019. [1] King Vitaman Cereal boasted high vitamin and iron content, in addition to a more modest amount of sugar (6 grams per serving) than many more popular breakfast cereals, such as Cap'n Crunch and Lucky Charms (which contain 13 grams or more).
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Big Yella; Bigg Mixx; Captain Rik; Cinnamon and Apple; Coco the Monkey; Chocos the Bear (defunct); Cornelius Rooster; Crunchosaurus Rex; Dig 'Em the Frog; Donald Duck; Loopy Bee
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