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The Superstar (known officially as the "Superstar II", as the production shape differs from the original) has been made in many colors and designs, including themes such as NBA teams and major US cities. In 2015, Adidas sold over 15 million pairs of the style, making it the brand's top-selling sneaker of the year. [3] [5]
White sneakers are a versatile accessory for your wardrobe, and these are our favorite pairs for men and women, including options from Hoka, Allbirds, and more. The 20 best white sneakers of 2025 ...
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes. [20] [citation needed] Sneaker collectors, called "sneakerheads", regard sneakers as fashionable items. Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices.
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