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Examples are attitude scales and opinion scales. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include: age, income, price, costs, sales revenue, sales volume, and market share.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .
A Likert scale (/ ˈ l ɪ k ər t / LIK-ərt, [1] [note 1]) is a psychometric scale named after its inventor, American social psychologist Rensis Likert, [2] which is commonly used in research questionnaires.
The Bogardus social distance scale is a cumulative scale (a Guttman scale), because agreement with any item implies agreement with all preceding items. Research by Bogardus first in 1925 and then repeated in 1946, 1956, and 1966 shows that the extent of social distancing in the US is decreasing slightly and fewer distinctions are being made ...
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
Such classification is usually done on a nominal scale. [1] Typologies are used in both qualitative and quantitative research. An example of a typology would be classification such as by age and health: young-healthy, young-sick, old-healthy, old-sick.
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Rensis Likert (/ ˈ l ɪ k ər t / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion surveys to ...